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Build a Luxury Brand
Find Your Brand Personality
Redefining Luxury
Okayyyy I’m going to blow your mind for a second: did you know that luxury used to mean something completely different than what we think today? The word "luxury" originates from the Latin luxuria (excess, extravagance) and luxus (dislocation, excess). It evolved from...
An unclear brand personality isn't just an aesthetic problem. It's a business problem that slowly bleeds into every decision you make and every interaction your clients have with your brand. And as you can probably imagine, the cost is way higher than you think. When...
You know something's off with your brand. Maybe the visuals feel dated. Maybe you've outgrown what you started with. Maybe you just look at your website and cringe a little. So you start googling. And the internet tells you: just do a brand refresh! It's faster,...
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This is where I break down brand personality, creative direction and design education in a way that’s actually entertaining (because if I have to read one more “elevated, timeless and aligned” brand description, I will scream). Expect strategic insights delivered as gossip, cultural references your competitor’s moodboard wishes it had & the occasional callout disguised as helpful advice. It’s editorial meets “ranting in your DMs” energy, and if your brand is currently drowning in tasteful beige purgatory, take a seat & grab a snack. 🍿 We have work to do.
An unclear brand personality isn't just an aesthetic problem. It's a business problem that slowly bleeds into every decision you make and every...
Let's talk about something that if you’re here, is probably keeping you up at night (lol): your ✨brand visuals✨. You know, that constant nagging...
So what is creative direction, really? First things first: if you think creative direction means putting together a moodboard with some matching...
You know something's off with your brand. Maybe the visuals feel dated. Maybe you've outgrown what you started with. Maybe you just look at your...
So what is creative direction, really? First things first: if you think creative direction means putting together a moodboard with some matching...
Every time AI imagery comes up, someone inevitably says: “EWWWWW fuck AI, Just hire a photographer!!!111” And in my personal opinion: that argument...
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