Understand the evolution of design so your brand stops feeling random. Use past principles and new tools to create a brand that actually resonates.
Look around you. Your phone case. Your desk lamp. Your water bottle. The font on the café menu. The lobby of that coworking space you pay too much for. Everything looks the same. Everything looks like it was designed by the same person who also happens to have a muted...
Every time AI imagery comes up, someone inevitably says: “EWWWWW fuck AI, Just hire a photographer!!!111” And in my personal opinion: that argument is not ethical or helpful. It is mostly just… lazy. And tbh, kinda laughable. What hiring a photographer is actually for...
I was reading Face Paint by Lisa Eldridge, a book about the history of makeup, and it includes this criminally good visual comparison between “old” and “modern” makeup packaging, and immediately my brain went oh no, here we go, because once you see it you can’t unsee...
