A brand with no personality blends into the noise. Define a clear visual character using typography, color and imagery so people instantly understand who you are and why you matter.
Imagine the moment someone lands on your brand and decides. Not considers, not bookmarks-for-later. Decides. That moment has almost nothing to do with your logo. It has everything to do with your brand personality. Specifically, how clear it is. And clarity, it turns...
You're good at what you do. Like, REALLY good. You've built a business that brings in six or seven figures. People pay you serious money for your brain. And yet your brand looks like it was assembled during a lunch break using a Canva brad kit called "Elevated...
Look around you. Your phone case. Your desk lamp. Your water bottle. The font on the café menu. The lobby of that coworking space you pay too much for. Everything looks the same. Everything looks like it was designed by the same person who also happens to have a muted...
An unclear brand personality isn't just an aesthetic problem. It's a business problem that slowly bleeds into every decision you make and every interaction your clients have with your brand. And as you can probably imagine, the cost is way higher than you think. When...
Let's talk about something that if you’re here, is probably keeping you up at night (lol): your ✨brand visuals✨. You know, that constant nagging feeling that something's off but you can't quite put your finger on it? That's because your brand personality is unclear or...
So what is creative direction, really? First things first: if you think creative direction means putting together a moodboard with some matching Pinterest photos, WE NEED TO TALK. I know that it's fun, but in branding terms... that's not creative direction, it's just...
I was reading Face Paint by Lisa Eldridge, a book about the history of makeup, and it includes this criminally good visual comparison between “old” and “modern” makeup packaging, and immediately my brain went oh no, here we go, because once you see it you can’t unsee...
