Eyes On You
A Brand Personality Intensive. Find out exactly why your brand feels “off” and get a clear personality-driven direction forward (without a full rebrand).
Your brand looks good.
So why does it feel… off?
here’s what’s going on
You paid good money for your branding.
It’s polished. It’s professional. People say “omg iconic”.
And yet:
-
it doesn’t feel like you anymore
- you feel like it’s missing ∼something
-
you’re scared to touch it because of how much you paid for it
- it consistently attracts the wrong people
-
every tweak feels like it might break something
- you keep wondering if you should hit up your designer and ask them to do some updates (but what exactly?)
-
your team is guessing and calling it “creative freedom”
This happens when a brand looks good but feels generic: like it could belong to anyone.
what eyes on you actually is
This is not a rebrand.
This is not a moodboard party.
This is not me “fixing” things for you.
Eyes On You is a brand personality diagnosis.
A high-level creative direction intensive where I look at your brand and tell you:
- what personality your brand is projecting right now
- where it’s contradicting itself (& confusing your clients)
- the disconnects you’re likely not seeing (the blind spots)
- your real, archetype based personality & how to apply it without a full rebrand
so you’re not dedicating a whole monday to “content creation” and only designing 2 posts that end up looking like they belong to two different businesses 🥲 so you stop postponing launches because your brand makes zero sense in your mind 🫥 so the brand matches where your business is now, not who you were three years ago
Yes, there is direction
I’m not just going to roast your brand and disappear into the night.
I show you how to translate what already works into a refreshed visual direction with a clear personality that fits where your business is going now.
This is not vague Pinterest inspo for playtime. It’s the most strategic visual direction available without fully rebranding.
this is for you if:
- your brand looks expensive but also like it could belong to anyone
- you’re afraid of ruining something you already paid for
- you know something’s off but can’t name it
- you want an answer before spending more money on a rebrand (or a refresh, or tweaks & updates)
this is not for you if:
- you just want reassurance
- you just want endless ideas
- you want done for you implementation
eyes on you exists so you don’t: 🥲 panic rebrand 😐 frankenbrand your visuals (again) 💀 let your team freestyle you into oblivion 🤡 burn another 5 figures guessing
EYES ON YOU
pre-recorded brand personality + creative direction intensive
€ 2300
Eyes On You is delivered as a pre‑recorded video session.
That means:
- you can watch it on your own time
- pause, rewind, rewatch
- actually let things sink in instead of reacting in the moment
Yes, you can submit all your branding questions.
The ones you’ve been:
- saving for later
- overthinking alone at 3AM
- asking three different people and getting five different answers to
After Eyes On You, you will know:
- what’s actually “off”
- what you’re likely not seeing
- the most strategic direction available without fully rebranding
you leave with answers and a clear sense of what your brand should look and feel like, so you can execute with confidence, without second‑guessing every move.
EYES ON YOU
pre-recorded brand personality + creative direction intesive
€ 2300
Your burning questions, answered
FAQ
How does Eyes On You work?
First, you submit a short inquiry so I can confirm Eyes On You is the right fit.
If it is, you’ll receive:
- the contract and payment link
- a detailed intake form all about your business and your branding questions
Once I have everything, I review your brand in full.
Within 7 business days, you’ll receive a screen-recorded video where I:
- walk through your current visuals
- explain what’s working and what’s not
- point out brand personality blind spots you’re likely missing
- show you what’s worth keeping
- outline a clear personality-based visual direction for where your brand should go next
You can watch, pause and revisit the recording anytime.
Do I need to prepare anything?
My intake process has been designed so that I can get all the information I need about your business, context and where you’re feeling stuck. You’ll also send what already exists: your brand, your website, your socials, anything you’re currently using. You can include all your questions there so I can address them directly in the session.
Is this a rebrand?
No. This is what you do before you decide to rebrand or before you make things worse by tweaking randomly.
Will you redesign anything for me?
No execution happens here. I give you clarity, direction and a visual reference you can work from. You or your team handle the implementation.
What if I already worked with another designer or agency?
That’s normal. Eyes On You isn’t about blaming past work, but understanding why it no longer fits and what should carry forward.
Can this turn into a bigger project?
Sometimes, yes. If it makes sense, a done for you branding project is the next step. If it doesn’t, you still leave with clarity you can act on.
How is this different compared to a regular brand audit?
A regular brand audit tells you what’s wrong. Eyes On You tells you why it feels wrong and what to do about it.
An audit usually:
- points out inconsistencies
- evaluates things against generic standards
- hands you a report and stops there
Eyes On You goes further. As a creative director, I don’t just diagnose the problem. I help you see the most strategic visual direction available without fully rebranding.
Not abstract inspo, one clear personality-based visual direction that:
- builds on what already works instead of starting from zero
- fits where your business is actually going right now
- gives you a reference you can confidently execute from
EYES ON YOU
pre-recorded brand personality + creative direction intensive
€ 2300
Why you should listen to me
yes, hi, this is me 😈
as a creative director (not just a graphic designer),
I don’t look at brands through dry design rules or generic Pinterest aesthetics. I look at the personality archetype your brand is projecting, and whether it actually fits your business, your industry and the level you want to be perceived at. You’re getting the expert POV of someone who understands brand personality as a psychological positioning & sales tool, not just aesthetics.
Stop guessing (& switching personalities every 2 weeks) and get a clear read on what your brand actually needs next.
What you can do after Eyes On You
🤍 clean up your visuals without accidentally erasing what works
💻 realign your website, socials or campaigns to one clear direction
🍸 brief a designer or agency without sounding vague or insecure
👀 stop second‑guessing every aesthetic decision
